About GYST Project Essence

A renovation partner built on craftsmanship, trust and value.

Based in Paarl, serving homeowners, landlords and investors across the Western Cape.

Our Story

Renovation made simple, professional and rewarding.

Founded in 2021 by Yaaseen Emjedi, GYST Project Essence was born from a dream to build something meaningful for future generations. The name GYST is made up of the first letters of Yaaseen and the names of his three children:Ghabeebah, Shamiel and Taariq, making the business a true family legacy.

Starting from the ground up with little more than skill, faith and determination, Yaaseen built the company into a trusted name across the Western Cape. When his daughter Ghabeebah married Albertino Williams, Yaaseen welcomed Albertino into the business as a Director — setting in motion a planned succession so the company he built could continue to flourish in the next generation's hands.

Today, Albertino and Ghabeebah Williams lead GYST as Directors, while Yaaseen remains actively involved — personally running the carpentry and vinyl flooring teams. Together they offer an all-in-one renovation service: clients don't need to source separate plumbers, tilers, electricians or painters — every trade is brought together under one accountable, family-run team.

Whether it's a bathroom refresh, a complete kitchen rebuild, a tired Airbnb upgrade or a full property transformation, we treat every project with the care and craftsmanship a family legacy demands.

What We Stand For

Reliable workmanship
Cost-effective renovation solutions
Hands-on project approach
Practical, honest advice
Quality finishes
Property transformation
Client-focused service

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Meet The Team

A family legacy, in trusted hands.

Founded by Yaaseen Emjedi and now led by the next generation — GYST is a family-run team delivering personal care, honest communication and a genuine commitment to craftsmanship on every project.

Founder

Yaaseen Emjedi

Founded in 2021 by Yaaseen, GYST Project Essence was born from a dream to build something meaningful for future generations. The name GYST is made up of the first letters of Yaaseen and the names of his three children, Ghabeebah, Shamiel, and Taariq, making the business a true family legacy. From the very beginning, Yaaseen was deeply involved in every aspect of the company, personally leading the carpentry and vinyl flooring teams and establishing the standards of quality and craftsmanship that define the business today. As part of his vision for a lasting legacy, he has since passed the company on to the next generation, who continue to build on the foundation he created.

Director – Operations & Project Management

Albertino Williams

Brought into the business by Yaaseen as part of a planned succession, Albertino leads client relationships, project management, and on-site operations. He oversees project execution from start to finish, coordinating trades, maintaining quality standards, and ensuring clear communication throughout every stage of the build. His focus is on delivering exceptional results on schedule and within budget.

Director – Finance & Administration

Ghabeebah Williams

Ghabeebah manages the financial and administrative functions of GYST Project Essence, ensuring the business operates efficiently behind the scenes. From financial oversight and reporting to administrative processes, she plays a key role in supporting the company's continued growth and long-term stability.

Yaaseen Emjedi with Albertino Williams — “A business built from nothing, handed on with love — so the next generation can carry the craft, the name and the family forward.”
— Yaaseen Emjedi, Founder

Albertino and Ghabeebah Williams — “We treat every home as if it were our own — because every client deserves that level of care.”
— Albertino & Ghabeebah Williams, Directors